The job
Fill the lesson calendar with new students, in the car and on the motorbike.
How
Series of 12 videos: trial lesson, packages, exam nerves, interviews and a news-style pass-rate report. Captions and thumbnails in their house style, plus Meta ad cuts.
Where
In Rijswijk, in the car and on their own motorbike practice terrain.
How fast
Two weeks.
From shoot day to 12 finished videos.
The result
Three series in four months.
€2k
motorbike student from one video
12
videos per series